The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (0071410937) - Reviews and Prices

Editorial Review:

A McGraw-Hill Advertising Classic

"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising.

Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

Some very serious insights that I believe are timeless:

"You know, only advertising men hold seminars and judge advertising. The public doesn't hold seminars and judge advertising. The public either acts or it doesn't act." Rosser Reeves
The men in this book cut straight to the point of advertising and they don't mind going against the grain of art director clubs and guilds. I have learned to like that because I now subscribe to their point of view. The success of an advertisement cannot be measured by its pleasing aesthetics or its award winning status. It... more info

What do five legendary copywriters say about advertising?:

The Art of Writing Advertising is a unique collection of interviews conducted about forty years ago by Advertising Age magazine editor, Denis Higgins. Legendary copywriters William Bernbach, Leo Burnett, George Gribbin, David Ogilvy and Rosser Reeves candidly discuss their craft, their writing processes and their lives in this fascinating book.
The interviewer initially set out to find if these pioneering copywriters had any tricks or gimmicks for the difficult task of writing, but ended up with... more info

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