Guidelines and pointers for adding clarity and persuasiveness to business writing
Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Practical guide for improving business writing:
The hard work of writing is like the successful approach to a journey of 1,000 steps, as conveyed in the ancient Chinese proverb: 'Begin with just one step.' This nuts-and-bolts book encourages business professionals to take the management skills they already have and apply them to the process of writing. At times the book is a bit repetitive, but in the final analysis, it's a practical tome for improving your writing in 12 straightforward lessons. It even comes with a self-driven online exam at the end. If... more info
Great guide:
I make my money with my writing, and as a result, I'm always on the lookout for ways to improve at the craft. The McGraw-Hill 36 Hour Course may not be the expert guide to improving your communication skills I was looking for when I bought it, but it certainly is an excellent book chock full of information. This book was created by relying on some widely-known business experts as examples, and quotes them frequently throughout the guide, really giving a lot of pertinent business advice throughout in... more info
Highly recommended:
This is an outstanding business writing book -- high on substance, low on fluff, with just enough sidenotes and tangents to make it entertaining. Davis covers a lot of material in this quick read. I especially appreciate his advice on writing memos/emails for maximum effect and response. He provides simple formulas for common types of communication: request for info., claims, good news, bad news. And he recommends putting down points in the order the reader can use them, not the order in which you think of... more info
A bit disapointing....:
I was really excited when I came across this book. I was a bit disapointed when I read it. There was some good information but it was on the dull side and much of it seemed to keep repeating. It's still worth reading but just don't get your hopes up for it to be great like I did.
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