For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Great product, great service:
The book was exactly like new. Great condition. The delivery was faster than expected. I like doing business with this seller.
Multivariate data analysis without equations. Not practical.:
I have some mathematical background and a very basic statistical formation (undergrad class). I bought this book because I needed to actually do some multivariate data analysis, but I obviously bought the wrong book. For starters... the book doesn't have any equations! There are hundreds of pages of prose used to explain concepts that could have been summarized with simple formulas. This is a good book if you are interested in getting an idea of how statisticians or scientist analyze complex data sets, but... more info
Ph.D. student actually likes this stats book...:
I've used several texts in my Ph.D. program but this one was by far the best. While I can't speak to the completeness, as a student I have found this one to have adequate examples, well written explanations, and has served as an excellent reference work for those times when I have needed to use the statistics that I have forgotten everything about except the fact that they exist. If a prof. has made this a "recommended" (but not required) text and you are on the fence about getting it, you really... more info
Best general Multivariate stats book:
This is without question THE BEST introduction to Multivariate Statistics book currently available. It is designed for the user of the techniques, not someone who wants to examine the math underlying the techniques. I have created a collection of the various editions of this book and I have all of them going from the 1st edition to the current one. Personally I really likely the 2nd and 3rd editions but the current one is also very good. Whether you are interested in Exploratory Factor Analysis, Multiple... more info
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