The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Principles of Marketing:
This book was very enlightening and made the class become more in touch with the everyday items we use. However the wording or chapters are very detailed making for a long read.
I never recieved my order!!!:
I ordered this book for my marketing class over a month and a half ago and I never got it. My credit card bill shows that the money has been charged...but nothing was sent to me. I've tried to contact the seller, but couldn't get a hold of her. I want my money back!
Online marketing:
This book is good for any student majoring in marketing; but just wondering if there is any focus on trusted online trading based scenarios discussed, which is going to be THE topic in future. For collabotrade is one example on this.
Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts:
Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Reviewed by: Adam Platts, Northridge
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