For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Great variety, great content, timely and relevant:
For a broad business overview of e-Business technology, this is one of the finest books on the market. The authors effectively present the rationale for electronic commerce, along with both the business and technology foundations. Highly accurate and well presented.
Great Textbook!!!:
This may be a college textbook but the information inside was extremely valuable in the emerging Ecommerce world! I found myself going to alot of the web sites it has listed in the book and none of it was out of date.
A GOOD BOOK:
Managerial Orientation
Interdisciplinary Approach
Real-World Orientation
Solid Theoretical Background
Most Current
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