Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance. Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility. Learn to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether an executive, politician, fundraiser, interviewee, teacher, student -- or even a family member at Thanksgiving dinner -- you're judged on how you handle these moments. Get this book: handle them brilliantly.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
A must read for anyone who speaks for a living:
I picked this up as an easy summer read and could not put it down. Then I bought copies for all my staff that manage the relationships with our National accounts.
Item Never Received:
I'm sure the book is wonderful. In fact, I ordered to use for a class I was teaching on presentation skills. Unfortunately, I have never received the order and the seller has not responded to any of my emails requesting information about the shipment. According to the order, it was to be delivered sometime during the week of August 10 at the latest. The seller was Karins04, so beware.
Fascinating Communication Strategy:
The strategy discussed in this book can be helpful in many situations, including those requiring answers to tough questions. The book relies on examples taken from political debates and then loosely ties the lessons to business settings. There is no political slant for the examples (A bad example from George H. Bush and good example from George W. Bush). I would have preferred business examples rather than political ones; however, I realize the non-disclosure agreements and confidentiality may create... more info
Wonderful book!:
This book is outstanding and is a "must-read" for anyone undergoing tough questioning. Elegantly and simply written, it uses examples from Presidential debates to illustrate a strategy to handle any question. One of the most practical books I have ever read.
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