Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Students Can Get Their Teeth into This Text:
I use the Center, Jackson, Smith and Stansberry textbook in our Case Studies in Public Relations course. The cases include famous and not so famous cases from recent decades, which introduce students to the array of potential communication and leadership problems they may encounter in the field. This case study approach gives students an interesting and pragmatic approach for applying public relations and leadership principles. The book's readable style provides sufficient detail for understanding... more info
public relations practices review:
Binding has held, minor highlighting when received, and overall good product. Also has great case studies that I have enjoyed reading along with supplemental pictures and/or figures to enhance my understanding of the case.
GREAT CONTENT...:
...but no useful images!
The case studies cover a very important PR cases variety and are constructively written. Would recommended to people specializing in PR.
the real world:
This book should be required for everyone even thinking about entering the field of public relations. The case studies give a very real view of how public relations are in the real world. Michael Levine's Guerrilla PR Wired is also another book that gives a real-life accurate view of PR. I would recommend in particular his Magoo Theory of public realtions. Public Relations Practices has clear intelligent writing that talks to the reader without talking down to them
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