Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Best Applied Ethics Text, Media or Otherwise:
A previous reviewer criticizes the book because throught-provoking discussions are begun but not wrapped up or resolved. If they were, the book would not fulfill its function. It's a TEXTBOOK for college classroom settings like the one in which I've used it, and all previous editions, over the past 15 or so years. It's purpose is to provoke discussion so that readers will thrash out the available options and do their own moral reasoning. Using the Potter Model for moral reasoning as a foundation, the... more info
Mediocre:
The book is a great discussion started but hardly resolves any of the problems it presents.
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