Everything you need to know about profitable online publishing and promotion From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity? M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker.com, and the publisher of Writersweekly.com, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers. Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.
Got a book in you just begging to be written? Get it down tonight and start selling it in the morning. No need to hunt for an agent, entice a publisher, bicker about royalty rates, and suffer the interminable wait between acceptance and publication. Do it yourself--online! M. J. Rose (author of Lip Service) and Angela Adair-Hoy (www.writersweekly.com) have collected everything you need to know in this honest-to-goodness-old-fashioned, conventionally published print book. A book that reads very much like an e-book: the chapters and paragraphs are the epitome of brevity, and there are hundreds of links to Web sites. Twenty-two of the 58 chapters were provided by Rose and Adair-Hoy's e-publishing cohorts, who may well have traded their services, as Rose and Adair-Hoy recommend e-authors do, for a byline complete with Web-site link.
Whether you're interested in publishing by download, e-mail, or CD-ROM; whether you'd like to do it yourself or hire an e-publisher, all you need to succeed, say the authors, is "a good book and a good marketing plan." Packed into this book's 266 pages is solid advice on creating an e-book, becoming an e-publisher, and selling your book online. Banner ads, it turns out, are a waste of money. Better to mention your book in your signature, then make your presence known by joining appropriate discussion groups, writing free articles for related Web sites, and sending out catchy press releases. Throw yourself a cyberbook party, do a virtual book tour, and schedule some author chats. And never hesitate to give away free chapters, or even whole books. "Every free book you give away," says Rose, "will be more valuable to you than the few dollars you might have made on it." --Jane Steinberg
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Good Info but needs updated:
The authors of this book present lots of useful information and common sense things that most self-publishers will learn early on, but I did enjoy reading it. The major drawback is that many of the links in their printed data-base need updated. But, that is the way of the web with continual updates. I am positive that if it were updated, I'd keep it in my bookshelf.
A great place to start but needs updating:
This was one of the first books I obtained when I was considering self-publishing books for my small business. It was an eye-opener to say the least for someone who had no knowledge of the publishing industry, book promotion, and the wide range of ways to print, distribute and promote a book. The information included was useful but problematic. Many of the lists and websites included, while appearing to be a source of valuable information was either dated or the link was no longer working. Some... more info
Two stars due to dated material:
The book is really interesting, but in technology-time it is nearly a dinosaur. I give the authors great kudos for the initial product, but I was surprised given the content of the book that they have not published a newer version. That was the book I was looking to buy today but did not find. Hope to see it in the near future.
Helps You Get Through the New Publishing World:
Let's face it, what with the current economy, the publishing industry is in as much hot water as any other industry. No one knows what the new publishing world will look like after all is said and done. One thing for sure: this is definitely a time to take advantage of the opportunities offered by self-publishing, both in print and in electronic format. How to Publish and Promote Online steps you through what you need to know to do just that. Both the authors are quite knowledgeable in the field,... more info
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