Unlike other popular culture readers, Signs of Life presumes that this topic merits rigorous analysis and so provides a conceptual framework for understanding it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its signs. The selections in Signs of Life are arranged in provocative chapters (on such themes as gender codes, television and music, film, and advertising) that tap into students' own experiences with and interest in popular culture. The uniquely qualified editorial team of a prominent semiotician and an experienced writing instructor have prepared extensive apparatus to prompt the rigorous analysis that helps students become better thinkers and writers. In this exciting edition, Signs of Life examines fresh topics with an emphasis on the emerging phenomenon of Web 2.0. Maasik and Solomon continue to stay on the leading edge of popular culture, examining the hottest trends that capture students' attention.
Customer Reviews:
Avg. Customer Rating: 2.5 / 5.0
Self-inflated Pablum:
The marketing blurbs, along with the self-proclaimed 'intelligentsia', will tell you that this book offers direct, even poignant, analysis of a depth of our culture that is seldom explored. This rather impressively-sized tome offers to show the reader just how to semiotically analyze the cacophonous bombardment of news, music, films, books, and editorial. It fails to do so. Using the semiotics so highly extolled in the first chapter of the book to analyze the book itself, you find that the premise is... more info
Analysis of Pop Culture with Mostly Accessible Essays:
Signs of Life focuses on the way we are shaped by the media and advertising with nine chapters that cover "Consuming Passions," "The Signs of Advertising," "Video Dreams," "The Culture of American Film," "Culture and Contradiction in the U.S.A.," "Gender Codes," "Constructing Race," "Popular Spaces," and "American Icons." Many of the essayists, like David Brooks, Thomas Friedman, Thomas Frank, Eric Schlosser, Franine Prose, Gregg Easterbrook, Malcolm Gladwell, and Michael Eric Dyson are best-selling authors... more info
What the media is up to....:
There is a statement that is familiar amongst our society, especially those of us that are more liberal, and that is "to not always trust what the media offers as valid or true." This textbook is an attempt to characterize the ways that media manipulate or tangle the truth, and even goes as far as offering an explanation as to why they do it. Now this is where objectivity within a learning text can be lost because to offer opinion about why the media does such things is treacherously difficult to do without... more info
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