Author:Dennis L. Wilcox Binding: Paperback ISBN: 0321070143 Availability:
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This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations.
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0
Horrific Customer Service!!!:
Public Relations Writing and Media Techniques (5th Edition)THey never sent me the text book i purchased and paid for. They sent me a tracking number, I tracked it and it was sent to someone in Kentuky. I live in DC and when I contacted the seller, they never responded. This company is HORRIFIC!!!
Good read:
I bought this book for a grad class I was taking and found that I learned more from reading the book than from the class! I actually have it sitting by my desk at work since it's an easy reference to various "rules" within PR.
Review of PR Writing and Media Techniques:
The book came really quickly and was in perfect condition. I am very happy with the service.
Ok ...:
While the book does a good job by touching on many -- if not all -- aspects of public relations writing, it does so quite blandly, ignoring how to truly become a good writer. I found the book to be boring, the chapter on theory to be out of place, and most of the content hardly groundbreaking. Yes, public relations writing has a certain style, but there are much better books on writing (i.e. nonfiction writing) you could go with if you're simply interested in becoming a better, stronger writer (try authors... more info
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