A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
The Master plys his trade:
Ogilvy is a master and this book is an insightful look into the world of advertising.
the story of a remarkable career in display advertising:
This is, I believe, the first book about advertising
I read... many years ago. Ogilvy is a smooth writer
and this is an easy read. Lost of examples of successful display advertisements
and crowing about his successes. He's not that humble. Drayton Bird ran Ogilvy Direct - the division of O&M
that handled the ghetto of direct response marketing
- which is what all us internet guys do. Bird's
stuff is even better, IMO, more specialized.
Drayton Bird,... more info
A quick, interesting read with solid advertising fundamentals:
A solid book that focuses on the basic fundamentals of advertising by one of the most respected "admen" around. It's spattered with interesting stories and some history of advertising, however it is a bit dated since it was published before the Internet age. Although it may not be the most contemporary book, it still provides great insight and retrospect into how Ogilvy became the advertising master of his time. Anyone in the ad/creative/pr industry should find this interesting. Just keep in mind that... more info
Chapter 2 is Worth it Alone:
In my first year in marketing, chapter two of this book "how to produce advertising that sells" helped me immensely. I cannot say enough about this chapter. Ogilvy details his copy success, and a few of his failures, and provides invaluable insight into the mind of one of the greatest ad men of all time. Overall the book goes on to some more specific topics, like how to run an ad agency, which is also a good primer into what it is like in the boiler room environment that an agency career can be.more info
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
