A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Best in it's field!:
Reading Ogilvy on Advertising is an invaluable experience for anyone in advertising or marketing. Though it was written decades before iphones, the information is solid and timeless. The foundations of the primary marketing platforms; television, newspapers and magazines are crumbling under the onslaught of the web. People are much harder to reach and influence en mass than ever before and one click carries them away at the speed of light. Advertising as an industry is struggling to reinvent itself and the... more info
Outstanding:
This book has probably more than you would ever want to know about advertising. Very
imformative, even if you aren't a rising advertising star this book has it all.
Ad Classic:
It's starting to seem dated, but some of his scientific principles are timeless. His love of research shows throughout. You know he would have a field day with all the data behind Google Adwords.
Over rated !!:
I wanted a book that would give me a good insight into the principles of Advertising, so I purchased "Ogilvy on Advertising"- based on the good reviews it had on Amazon. Unfortunately I was dissappointed, as the book is very basic and is more a PR for Ogilvy and the AD campaigns his company executed. This book is definately over rated !!
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