For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: · Effective networking · Defining a target readership · Creating pitches for talk shows · Getting media coverage · Utilizing the Internet and other outlets · Preparing for interviews and tours · Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: "Read this book!"( Ellen Levine, editorial director, Hearst Magazines)
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
One of the Best Overall Treatments of Book Publicity:
This is one of the most comprehensive books on getting publicity for your book. I take it down from my shelf and reread it each time I publish a new book, so my copy is well-worn. All aspects of book marketing are thoroughly covered. The author tells you how to write a marketing plan and how to carry it out. Although the emphasis is on a print, radio and TV campaign, there is also a chapter on the internet. The internet material is not as complete as it it is some books but this does not detract from it.... more info
All you need to know:
This book is a must for any entrepreneur looking to create publicity. It is the best book out there. It provides tools, ideas, facts and most importanly contacts. The writer makes it simple and easy to understand. It is a fantastic easy to read resource. It should belong in every serious marketing and publicty library.
Vickie Jimenez www.successsystemsnow.com
Helped me get noticed by Sports Illustrated!:
I'm a former Associated Press reporter with more than a decade of experience in journalism. I now work full-time in public relations and even teach classes on self-publishing and PR help for writers. So I don't give this review lightly. That said, this book was an immense help to my PR efforts. In fact, the plans and methods in it helped me get my novel The King's Game noticed by the likes of Sports Illustrated and scores of talk radio outlets, magazines, newspapers and online outlets. I even planned... more info
To New Heights!:
Everyone who is an author needs to read a book like this one... maybe even two, three or more books like this one! Deval puts it all together in a concise, clear fashion. Use it in tandem with Chapter 7, 11 and 12 of my own book "The Expert's Edge"... it will push you and your book to new heights!
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