Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

Author: B. Moingoen
Binding: Hardcover
ISBN: 0415282047
Availability: Usually ships in 24 hours

$210.00


 

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives
by: B. Moingoen


Editorial Review:

Demonstrates the broad reach of organizational identity, both as a theoretical perspective and as a management tool. Devoted to an issue of increasing importance in management theory and practice: organizational identity.

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

Identity: the name of the game!:

Very interesting review of up-to-date insights on these matters.


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