Magazine Editing explains the job of the magazine editor. John Morrish considers the role of the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. This fully revised and updated edition begins by looking at the current state of the magazine market and explains how this has developed and changed in recent years. Featuring case studies, examples of covers and spreads and useful tables and graphs, the book moves on to discuss the editor's many roles and details the skills needed to run a publication: knowing the reader, building an editorial team; using words, pictures and design; managing production; responsible and ethical management. Written by an experienced editor and writer, Magazine Editing offers practical guidance on: *How to create an editorial strategy *How to lead and manage an editorial team *Researching a market and finding new readers *Dealing with budgets and finance *Legal, technological and ethical dilemmas *How to become an editor
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Very good! Bravo!:
A must have for anyone interested in magazine publishing managing and wanting to know the ins and outs. You'll be learning from the best and experienced. One of the best magazine publishing management books I've purchsed to date.
Inside a successful magazine:
As a freelance journalist and author I have read many books on writing for magazines and editing them. This one gives the clearest account I have seen of the different ways a magazine editor relates to staff and freelance writers and how he/she commissions, guides and gets the best out of them.
Morrish is a writer and editor of much experience and it shows. He is able to illuminate the different premises that writers and editors work from and explain how those differences can be turned to creative... more info
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