Ms.Yudkin is clearly an expert in this field, and offers excellent tips on marketing and designing forms useful for small businesses. This is definitely a book worth reading.
A 'Must-Have' For Small Businesspeople:
As an established freelance writer, I am often asked to coach writers new to freelancing. Most need to learn to see themselves as businesspeople, as well as writers. Toward that end, I always refer them to two of my 'bibles': "This Business of Writing" by Gregg Levoy and "Persuading on Paper" by Marcia Yudkin -- the best book on tight-budget publicity I've ever seen.
A 'Must-Have' For Small Businesspeople:
As an established freelance writer, I am often asked to coach writers new to freelancing. Most need to learn to see themselves as businesspeople, as well as writers. Toward that end, I always refer them to two of my 'bibles': "This Business of Writing" by Gregg Levoy and "Persuading on Paper" by Marcia Yudkin -- the best book on tight-budget publicity I've ever seen.
Filled to the brim with practical advice.:
I have covered Ms. Yudkin's book with hot pink highlighter! It's crammed full of just what I was looking for: practical, applicable tips for marketing your business. She gives many examples of actual businesses' brochure copy, ad ideas, and sales letter approaches. I have a ton of new methods to try!
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