Restaurant Newsletters That Pay Off (0471169129) - Reviews and Prices

Editorial Review:

A restaurateur's guide to writing, designing, and publishing a newsletter. This book uses 50 actual newsletters to demonstrate how to create a great newsletter or how to turn an existing one into a more effective marketing tool that will: keep the restaurant's name in front of its customers; introduce new menus, hours, or services; announce coming events; establish its uniqueness; generate more media coverage; and keep customers coming back.

Customer Reviews:

Avg. Customer Rating: 3.0 / 5.0

The Author's spelling is correct:

Just wanted to mention that the author's spelling of "Restaurateur" is CORRECT, instead of the all too common but incorrect Restauranteur as suggested by the previous reviewer of this book.

Proof reading is key!:

I have gotten a lot out of this book. It has solid suggestions and the advice given is useful. However, perhaps the author might want to proof his own work, especially the cover. The sub title on the book, and it is viewable on the 'see larger photo' of jacket on this page, is 'How smart Restaurateurs' are using newsletters to build business' I would rather be a restauRANTeur than a restauRATeur!

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