This is PR: The Realities of Public Relations

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This is PR: The Realities of Public Relations

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This is PR: The Realities of Public Relations

Author: Doug Newsom, Judy Vanslyke Turk, Dean Kruckeberg
Binding: Personal Computers
ISBN: 053455962X


 

This is PR: The Realities of Public Relations

This is PR: The Realities of Public Relations
by: Doug Newsom, Judy Vanslyke Turk, Dean Kruckeberg


Editorial Review:

This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).

Customer Reviews:

Avg. Customer Rating: 3.0 / 5.0

Realities of PR gives good insight:

This book gives good insight into the PR field and makes good reading material

nothing on the realities of PR:

no instructions on how to do pr. misleading book, too simplistic. Get the Media Relations Handbook instead at www.MediaRelationsHandbook.com.

Good Textbook:

Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible.

You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage.

Like I said, This is PR isn't bad or anything. In fact, it's actually pretty... more info

Good Book:

This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.


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