This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).
Customer Reviews:
Avg. Customer Rating: 3.0 / 5.0
Realities of PR gives good insight:
This book gives good insight into the PR field and makes good reading material
nothing on the realities of PR:
no instructions on how to do pr. misleading book, too simplistic. Get the Media Relations Handbook instead at www.MediaRelationsHandbook.com.
Good Textbook:
Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible.
You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage.
Like I said, This is PR isn't bad or anything. In fact, it's actually pretty... more info
Good Book:
This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
