This fascinating overview examines the planning and organizing of a magazine and its staff and explains editorial, design, production, legal, and ethical issues, as well as industry trends. It shows how magazines reflect and influence the world around them.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
for those interested in magazines...:
i bought this book back in 2000 and had lost it. i recently bought it again from amazon... because it is a gem. anyone interested in magazines need to pick it up. it is money well-spent.
Worth its reasonable cost:
Although not the best reference for a Published by Kinko's magazine, this is a wonderful resource for someone who's serious about getting into the business or is already there. It's the book you'll pull off the shelf once a year to read - and refresh your magazine's focus. A comprehensive and thoughtful ground-up look at the business. Writers wishing to break into magazine work would do well to read this first.
bad book:
this book is so bad that i couldn't understand it for a second!!
A great book.:
I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.
This book will grab you in such a manner as does your favorite magazine.
Interested in magazine historical trends? Read chapters 3 and 4.
Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up!
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