Teach Yourself Copywriting is an indispensable guide for anyone who needs to know how to produce advertising and marketing materials. This revised edition includes chapters on e-mail and Internet marketing and covers new theories and practices in copywriting.
Teach Yourself Copywriting is a cleverly written book geared not just toward the copywriter but also toward promotions directors. In addition to providing sound and entertaining guidance on writing copy for radio, TV, print, slogans, direct mail, the Internet, public relations, recruitment, and even charity solicitations, author J. Jonathan Gabay also helps the reader determine which media to use for an advertising campaign. Gabay supplements his lessons with an appealing series of copywriting exercises, one of which involves the nursery rhyme "Humpty Dumpty" and another of which requires writing headlines that capture the spirit of the Mona Lisa, a traffic light, and the gum on the back of a stamp. Throughout his book, Gabay reminds the reader not to think of copywriting as a creative endeavor. "You should consider copywriting," he says, "as primarily a selling skill." As far as the writing aspect of copywriting is concerned, "in grammatical terms," he warns, "[copywriting] is often an English professor's nightmare." (The book's spellings, currencies, examples, and humor are all British.) --Jane Steinberg
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0
Loquacious and another world:
For a person living and working in the British Isles, 'Teach Yourself Copywriting' by J. Jonathan Gabay may be a fine read. But I don't live there. Residency aside, I found this book to be overly wordy to the point of feeling like I was slogging through swamps of verbiage to find a useful morsel. And there are useful bits there, it's just that it boarders on not being worth the time and effort to get to them. Someone interested in the topic of copywriting would do better to read similar books by Robert Bly... more info
Learn Copywriting Secrets -> the easy & fast way:
You may have heard that learning copywriting secrets take time.
It takes practice also to sharpen your skills.
Whoelse want to accelerate your copywriting skills at warp speed?
- I Do.
I should say, that Jonathan Gabay book, not only shortcut your learning
curve, but also enhance your tactics and strategy when your write your copy.
Go for it. Thanks Jonathan.
The Facts:
If it is the facts that you are after than this is the book.
Copywriting For Insomiacs Would Have Been A Better Title:
This is one of the most boring books I have ever read. A real waste. I do not beleive that Mr. Gabay has handeled the subject sucesfully. Frankly anything I have learnt on copwriting was through reading the "Copywriters Handbook" by Robert Bly. While Mr. Bly can identify was able to identify successful copwriting campaign by various organisations Mr Gabay could only resort to a fictious company called scotsdalenorth...i guess because he was not able to identify and discuss sucessful copywriting ad... more info
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