The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells (0658021141) - Reviews and Prices
Writers Book Mall - Books, Magazines, and Software for Writers
writersbookmall.com Info and Reviews - Reviews and Prices
Home / Books / The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells
The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells (0658021141) - Customer Reviews, Information, Ratings, and Prices
The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells (0658021141) - Reviews and Prices
Author:Robert W. Bly Binding: Hardcover ISBN: 0658021141 Availability:
Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item.
Focused strategies for writing hard-hitting, results-based Web copy
The Web is a fascinating and boundaryless marketing mediumand, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. The Online Copywriter's Handbook is a clear, practical, and authoritative guide to key differences between writing for the Internet and writing for print. It covers general fundamentals of writing effective Web copy plus specific Web copywriting tasks from websites and home pages to Internet direct mail, banner ads, and more.
Numerous innovations and benefits include: *Appendixes of helpful websites and other resources *Time-tested fundamentals of writing effective copy *Guidelines for E-zines and Web-based documents
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0
Stale and dated, actually boring:
His "handbook" on copywriting is pretty good, so had high hopes for this, as I specialize in web copy and digital white papers. Sadly it failed to deliver in just about every way. It's actually a boring book, which from a copywriter is inexcusable.
Not up to Bob Bly's normal standards:
I like Bob Bly's easy-to-read style. And he usually offers great tips and sage advice. In fact, every now and again, I'll pull out my copy of "The Copywriter's Handbook" for reference or ideas. It's a must read for any writer just starting out. But I struggled through this book until I eventually had to stop reading about three-quarters of the way through. It seemed to lack his normal flow. And he relied heavily on other "experts" for advice (which now are probably quite dated). I got the impression that... more info
Title misleading, content copied from his other handbook:
the title is misleading, the content is poor, many examples but no explainings on how to create a similar good copy content is mostly copied from his other handbook dissapointment
Too many copywriting rules, not enough tech.:
This book was very similar to Bly's previous books which went through the basic tenets of copywriting. He does a great job of transferring the "writing to sell" principles to web pages in this book, but I wish he would have touched more on the technical aspects. Many writers are looking to learn how to approach writing for Flash or any new web language of the day... and we need something that brings us into that territory. With this book, it was close but no cigar.
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
