Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Sound, practical advice:
Both students and working professionals will find much to learn in this college textbook. The writing and process guidelines are sound, detailed, and practical. The numerous examples and tips for writing different types of PR materials are very helpful for understanding their purpose and use. However, the chapters on writing marketing materials detract from the focus of the book and offer necessarily limited info. Writing skills for these materials are best learned in other, marketing-focused books where... more info
Useful book:
Very thorough, modern text that will guide you through the aspects of public relations writing. Lots of exercises in each chapter designed to get you thinking and writing. Practical, useful tips for anyone trying to break into the field or just polish up skills.
Great!:
This book was sent to me in record time, and the book looks like it was barely used. And the price! It couldn't be beat!
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