Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Late delivery:(:
This was the first time i bought an used book, the book was in good conditions. BUT... The delivery was BAD, i bought the book in august and the delivery information said i would revieved it in 5 - 7 labor days. I had to wait a month to receveive it. that"s not what i expected...
Bob Kendall's PR Campaign Strategies:
Professor Kendall, recently retired from active teaching at the University of Florida, crafted an excellent text for those serious about a systematic approach to meeting an organization's public relations goals. Dr. Kendall includes research methods and case studies to aid the PR practitioner in conducting a campaign and the student in understanding how effective public relations ought to be conducted. As an ex-student of Dr. Kendall and a contributer of a small case study he included in his 2nd edition, I... more info
Applied Public Relations:
Robert Kendall was absolutely superb in applying many of the basic concepts of public relations to actual campaign implementation strategies. His Public Relations Campaign Strategies, a book devoted entirely to the RACE model of public relations with which all PR majors are familiar, teaches those pursuing a career in public relations how to put the basic and the not-so-basic concepts of the model to practice. While emphasizing the important role research plays in PR campaign planning, implementation, and... more info
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