"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov
Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.
Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Read this book if you want your site to make $$$:
You're not going to read another book like this. McGovern speaks to US..NOW. As web site owners and ultimate editors, it's up to US to create websites that works. In one short reading, I guarantee that you will know MORE than the people who run your website and you probably will have a thing or 2 to teach them. Gerry presents his case in such a logical-common sense method that after a few chapters I "got it" and felt like someone was letting me in on a big web secret. As a small full service business coach,... more info
Librazo:
Un libro de facil lectura y que te abre la mente, para el desarrollador común como yo.
Excellent Resource for Writing Web Content:
McGovern illustrates strategies for creating more impactful web content without boring the reader to death. The advice is practical, easy to follow, and timely. I have been very satisfied with this purchase.
Oh, so simple. Oh, so complicated. Oh, so absolutely worthwhile....:
Gerry McGovern's "Killer Web Content" *seems* to be a primer about writing "killer content." And it is. He talks about simple ideas (e.g., "killer, not filler," or, on the Net, "in self-service mode, people go on gut instinct") in simple sentences, with lots of words in red so you get the idea. Then you put those ideas all together and think about them. And *then* you start looking at websites created from the grad school universe by professionals, all too often FOR PROFESSIONALS, that leave you - us -... more info
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