Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Comprehensive and easy to read:
I am findng this book to be outstanding. It is not only informing me, but it is also helping me provide data, examples, and "rules" for use in meetings with colleagues who may wish to add content to the corporate website that is not web-frineldy. A great first choice for any new web content writer!
Just O.K.:
I read this book immediately after reading Krug's "Don't Make Me Think," which is fantastic. In comparison, "Hot Text..." was mediocre. Krug's book--although presenting a bigger picture of the world of websites--truly synthesizes the nuts and bolts for writing for the web. "Hot Text" had a lot of what I felt was extraneous information and text (ironic, because really, what writing for the web is about is brevity and conciseness). If you haven't read Krug's book, "Hot Text" will be a good starting point... more info
not what I expected:
I haven't picked it up in a while. When it first arrived I was disappointed, it didn't have the pertinent info I was looking for. It's not anywhere nearby to refer to it. Basically, the "hot text" isn't really there. The outline was dull. The photos were kind of sad. I didn't like the presentation and the content didn't seem to live up to whatever the review was in the Amazon blurb.
Everything You Need under One Roof:
This manual for online writing has it all--and more. 1. Detailed instruction for every conceivable page of Web site content. 2. Super tips and insight on PR content and dealing with editors and publishers. 3. The history of HTML (very cool!) 4. All sorts of useful style tips. 5. How to write your resume. 6. How to get a job. 7. Hundreds of online resources. The writing (needless to say?)is clear, concise, and conversational. Had the book been written in 2006 instead... more info
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