Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions (0742504077) - Reviews and Prices

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions (0742504077) - Reviews and Prices

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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

Author: Ylva French
Binding: Paperback
ISBN: 0742504077
Availability: Usually ships in 24 hours

$42.99

Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
by: Ylva French

Editorial Review:

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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