The Craft of Copywriting

Editorial Review:

This book is designed to serve as a step-by-step guide to writing effective advertising copy, with each chapter serving as a building block for the next. Covered in the book are the various aspects that need to be considered in order to write powerful advertising copy, form defining a proposition and marrying the copy to the visual, to writing for television and the multimedia. A unique feature of the book is the inclusion of "guest" pieces written by some of India's internationally acclaimed advertising "greats". The book includes a number of advertisements, illustrations, cartoons, exercises and learning assignments and concludes by a description of the top 100 campaigns of the twentieth century.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

a crafty book for a demanding craft:

To those outside the globe's advertising & communications industry, copywriting is a mysterious occupation to define. It's not on the menu of schools' career talks and It's highly unlikely to make a debut in the top 3 on a woman's career chart for her `dream' man. It doesn't run in the family, have you ever heard of "he comes from a long line of copywriters?" It's prone to scorching criticism as evidenced by a Kenyan newspaper columnist who recently branded "Third World" copywriters as ..."often... more info

2 different books with the same name.:

I had read in Adweek to make sure and get a wonderful book that every Copywriter should read:"The Craft of Copywriting"....by Alastair Crompton. Wow! I almost bought this one...by June Valladares. Though June's book may be great, I just wanted people to make sure they know which Author they are buying.

Good Show!:

The Craft of Copywriting by June A. Valladares. Good production. Good read. Step by step, with easy to follow text and appropriate illustrations, June leads the reader into the art and craft of copywriting.

To my mind, this book should find a place in libraries around the world: particularly in schools and colleges of advertising and journalism and communications.

Where feasible, seminars and chat shows could be conducted revolving around the book.

Reviewed by HIRO SHROFF, Oral Historian, Journalist,... more info

Wish I had written it myself:

When I turned the last page of THE CRAFT OF COPYWRITING I had a single regret: if only the book had been there when I joined Bensons as a copywriter...

Indeed, the entire book is as fine an expression of creativity as one is likely to encounter between covers, from thesis to interpretation and design.

I read it with a sense of deja vu and mixed feelings, admiration, delight and regret, the last twice over because I would have liked to have written the book myself. But if I am to be honest, I doubt I... more info

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