When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you'll find in this helpful guide.
If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you'll discover how to:
Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage crises
This book is packed with successful ideas, techniques, and campaigns that really worked - and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more:
Developing and stick to a budget
Building an in-house PR department
Specific PR tactics like contests, surveys, and tie-ins
Company newsletters
Writing query letters and pitch letters
Handling yourself in interviews
Turning bad press into good publicity
Developing a contact list
Specific strategies for radio, TV, newspapers, and new media
Handling crises
Measuring PR results
The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Do Not waste your time or money:
This book has zero content. It is not a kit, there are no templates. There is a great deal of hyperbole about the author but the only useful function this book could ever have is if you need an expensive door-stop that is not terribly water proof. Here is my PR Kit for free. Dream up a promotion that gives the public something entertaining, pleasant or helps the community. Get out the phone book. Look up your local media. Call them and tell them about your event. That's it. More than this book contains.
PR for Dummies:
I purchased this book as a resource and many of the ideas are very useful. Great for small businesses and even students as a great tool to bring the public to them.
Will use again:
Book came quickly, in good shape, what more could you ask for?
Good information:
I would recommend this book to anyone looking for thorough information on public relations. It's worth the purchase and good to have on the bookshelf.
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