The first Public Relations Writer's Handbook has become one of the most well-known reference books in the PR industry. A second edition will launch it even further, with the added expertise of seasoned PR writer, Carol Ames, and brand new chapters on digital media and email. Most books in the public relations writing category are sorely outdated, failing to examine the changes of electronic media. The authors are working on a substantive revision of the book, examining every chapater through the lens of the 'digitial age.' Chapters will include:
-Public Relations Goes Digital with 100% New Information
-Mulitmedia Presentations- 100% New
-External Communications- 80% New
-Internal Communications- 90% New
-Crisis Communication & Official Statements- 95% New
-A thoroughly updated appendix, including an entirely new grammar and style checklist.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
This is more like remedial English:
I don't consider myself a particularly good writer, and I know for a fact that I couldn't market ice water in a desert, so I would never presume to know more about PR than someone who does it professionally. Nevertheless, everything in this book falls under what I would tend to refer to as "common sense" and/or "not worth paying for." If you graduated from an American high school and do not know the difference between "there," "they're" and "their," then you need a lot more help than any single book can... more info
Solid handbook for traditional PR materials:
This book is a solid reference for writing a wide range of traditional PR materials, including documents that are not covered in other PR writing books. The guidelines, checklists, and examples will be especially useful for someone who is writing a particular document for the first time. However, the sections about online PR are very brief, high level, and seem like they were written just to get something about the Internet, blogs, etc. into the book. For these topics, readers will want to look at... more info
A Good One:
This is one of the best step by step writing manual I have ever found. I highly recommend it.
A great update of a PR classic:
If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition brings the book into the Digital Age, per the amended title. Press releases, pitch letters, backgrounders, investor relations, Web content, event planning, PR plans--they're all here. Even experienced pilots use a checklist before takeoff. This book serves the same... more info
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