Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
Implement creative approaches to relationship-building fundraising
Avoid common fundraising errors and pitfalls
Apply the vital ingredients for fundraising success
Build good relationships through marketing
Achieve a greater understanding of their donors
Communicate effectively with donors¾using direct mail, the press, television, the telephone, face-to-face contact, and more.
Prepare for the challenges of twenty-first century fundraising
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Entertaining and inspiring:
Quite a bit of emphasis on how fundraising works in the UK versus the US. Has some good suggestions that are relevant in the US. Very conversational tone and quite inspiring for a fundraising book. How relevant this is to the content of the CFRE exam, I don't know.
Beyond Raising Funds, A Work for Human Betterment.:
[NB: Get the 2002 revised edition] We should all listen to Ken Burnett and what he has to say. He has listened hard for years: to donors; people stricken with and striving against hardship; professionals in the office and the people working boots-on-ground, and he knows whereof he speaks. The subject of Relationship Fundraising: A Donor Based Approach to the Business of Raising Money is fundraising, but its ideas are applicable to corporate governance, public relations, customer satisfaction, social work,... more info
Getting rather dated:
Considered a hit in the 1990s with Europeans, the audience for which this book was written. That was when Europeans knew little about true philanthropy and nothing about major donor relations. They were mostly wedded to direct mail and low-end funders. The author was a significant force in lower-end donor direct mail fundraising. Thus, little was ever of true significance for US and Canadian professionals. Considering the total absence of discussion of the phenomenal advances made with online communications... more info
Everyone involved in fundraising for nonprofits should understand what is covered in this book.:
I thought this was a wonderful book. It includes 14 chapters and a glossary. Although I'm not sure the glossary added to the book. I don't view the book to be a complete treatise on nonprofit fundraising, but the author says he did not expect it to be. There is no coverage of special events, grant proposals, volunteers, or local fundraising activities. What this book talks about, and does it well, is nonprofits and their development arms need to approach donors with mutual consideration,... more info
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