The Ask is a complete resource for teaching anyone--experienced in fundraising or not--how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. In addition, The Ask covers such topics as how to
Examine your views on money before making an ask
Learn the ins and outs of asking for money
Work with others to make an ask
Determine if you should or should not ask a friend, colleague, or peer for money
Figure out how many asks you can do given your time constraints
Deal effectively with all the responses you will get to an ask
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
The Ask: How to Ask Anyone for Any Amount for Any Purpose:
I thought Ms. Fredricks wrote an excellent book that helped me a great deal with the basics of face to face fundraising. The step by step approach and attention to detail took my approach to a new level. I had hoped to get a bit more information on the identification of donors. I would buy and read anything else that Ms. Fredricks would write on fundraising. Myles Beck
An informed account from a fund-raising expert:
You have just accepted a staff or volunteer position with a prominent local nonprofit organization. One small problem: up until this point, you never have asked anyone for a dime for charity. Fund-raising is a brand new field for you, and now you must routinely solicit large donations and other vital financial assistance from local community and business leaders. Asking for money does not come naturally to most people. Well, here's some good news: As with any other established area of expertise, you can... more info
The Ask:
I find this book to be very detailed and specific, giving useful examples of how to exercise the theories of fundraising covered in the book. However, the book is extremely America-centric. Most other countries have not caught up to America in the field of philanthropy. For this reason many of the recommendations cannot be adopted or need to be scaled down for Australian fundraisers.
A much needed book to aid in the process of training volunteers in the fundraising process.:
Asking (soliciting) people for money can be a stressful or challenging endeavor. But, you know, so is just about everything we do the first time. And how do we learn to do something the first time? Someone teaches us either verbally or by way of writing a book. This book does a wonderful job of explaining "The Ask" part of not-for-profit fundraising in its 10 chapters: 1. Soliciting Money Usually Causes Jitters
2. Prospect Research and Evaluating a Prospective Donor for Gift-Giving Readiness
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