The fact that there are many books available that are designed to teach you how to be a good public relations writer is not news. What is news is that William Thompson's Targeting The Message reminds you of who you are really writing to--not your boss, not your clients, not your media contacts, not yourself, but your target audiences. The purpose of Targeting The Message is to encourage the reader to discipline him/herself to consider the receiver when creating a message. Too often in the field of public... more info

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