Aiming to expand ethical awareness, this market-leading book uses original case studies and commentaries about actual media experiences to get readers thinking analytically about ethical situations in mass communication. Focusing on a wide spectrum of issues, the cases in the book cover journalism, broadcasting, advertising, public relations and entertainment. For anyone interested in the ethical aspects of mass communication.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Best Applied Ethics Text, Media or Otherwise:
A previous reviewer criticizes the book because throught-provoking discussions are begun but not wrapped up or resolved. If they were, the book would not fulfill its function. It's a TEXTBOOK for college classroom settings like the one in which I've used it, and all previous editions, over the past 15 or so years. It's purpose is to provoke discussion so that readers will thrash out the available options and do their own moral reasoning. Using the Potter Model for moral reasoning as a foundation, the... more info
Mediocre:
The book is a great discussion started but hardly resolves any of the problems it presents.
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