Robert Bly tells you how to tap into the lucrative but lesser-known markets of commercial writing. This is a new, completely revised edition of a book that is a perennial favorite with freelancers and writers.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
FREELANCE WRITING ADVICE:
I found this book to be helpful, easily readable, and provided sound judgement on the way to developing a copywriter career. Wanting to be a writer myself, I purchased this book and was not disappointed, rather, I was delighted! Finally, a copywriter who wrote with simplicity and common sense so even a guy with a Masters degree would understand it. Do you realize how many instruction manuals provided with retail merchandise are confusing? Do something about it, become the copywriter for that new computer or... more info
Outdated but still a classic:
When I was looking for business inspiration recently, a friend let me borrow this book. I think that the book's value comes from forcing you to look at your writing income in a whole new way. While some of the advice is dated, the approach is as relevant today as it was at that time. Is it going to be an easy road? No, I don't think that there is anything easy about earning a big pile of money every year. However, if you've got talent and you're willing to work at it, I believe that the ideas contained... more info
Bly's book helped me to earn money from my writing:
When the first edition of this book came out, I bought a copy and immediately followed its practical suggestions --- and attracted business in my field (education)! Bly is another author who speaks to you in a conversational tone and tells you how to start. But he doesn't stop there. He includes actual examples of what he has done and what has worked for him. For example, Bly includes a sample letter that he sent to prospects. I thought that was great and wished he had included a few more. At the same... more info
Great for starting a copywriting business:
Although this book is not new, it is still a great book to use for starting a copywriting business. It helps you establish fees, go after business and much more. A great book.
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