The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells (0805078045) - Reviews and Prices
Writers Book Mall - Books, Magazines, and Software for Writers
writersbookmall.com Info and Reviews - Reviews and Prices
Home / Books / The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells (0805078045) - Customer Reviews, Information, Ratings, and Prices
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells (0805078045) - Reviews and Prices
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are · eight headlines that work--and how to use them · eleven ways to make your copy more readable · fifteen ways to open a sales letter · the nine characteristics of successful print ads · how to build a successful freelance copywriting practice · fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Step By Step Copywriting Guide FOR REAL...:
Do you know how many kinds of brochures there are? Well... this book tells you (on pages 176 to 177) Do you know how to crawl under your prospect's skin, connect with them at the core and make your copy so irresistible they feel helpess to resist so they buy from you at "hello"?... Well... this book tells you (on pages 82 to 90) Do you know how to get a job as a copywriter? Well... that's what the whole of chapter 13 is for (I especially love the insights on page 338, "Client Side:... more info
Review From an SEO Guru & Web Developer:
If you want to improve your writing skills for print or the web, this is the book that you need to own. This book is all steak with the fat trimmed off, powerful tips and techniques with absolutely no fluff. While some of the techniques included in the book aren't unique to copywriting guides, Bly offers his own effective spin on them. In the first 60 pages alone, you're treated to a goldmine of tips on writing effective headlines and crafting easy-to-read copy. Bly tackles copywriting methods for... more info
Inside the Copywriter's Business:
If you make a living as a copywriter, and you haven't obtained a copy of Robert W Bly's definitive handbook on the subject, it would behoove you to make the purchase now. Every critical piece of information necessary to become a professional copywriter is contained inside the pages of this book. Follow the instructions carefully, and you too could become a professional; chances are, a very good one. Bly takes you inside the copywriter's business and gives you examples of how to write the most effective... more info
Muy bueno pero se centra en cómo trabajar para una agencia:
La primera parte es excelente, con buenas ideas y ejemplos. La segunda parte, de cómo trabajar como copywriter, está enfocada en cómo trabajar para una empresa de publicidad más que en cómo trabajar freelance directamente con los anunciantes. Me hubiese gustado que explicara más esto último. De cualquier manera, es muy recomendable.
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
