In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Write communications materials that will capture the hearts and minds of prospective employers!:
Copy writing is the art of selling by written word. "Web Copy That Sells' is Maria Veloso's fantastic approach to copy-writing. Veloso is an expert in selling difficult to sell, high-priced items over the Internet. Veloso shares with us the psychological tricks behind selling online and how to write an email that makes it through spam filters and actually gets read! Anyone looking for employment can draw from this book the very practical skill of knowing how to sell oneself in writing. Most of the... more info
Web Copy That Sells:
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak. When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy. On the other hand, the flashy site will scream out advertisement. It's like... more info
a good introduction to an intimidating topic:
This is a fine introduction on adapting print-copywriting
methods to the internet. Veloso's treatment is concise
in all areas and you might want more detail and examples -
you can get those elsewhere. After reading this book once I blazed through it a second
time later. It's a very fast read, like a lot of current
business books. The lessons here are simple and profound. I like the old-school copywriters too, and if you do any
email marketing you'll quickly... more info
How to write SPAM:
After reading all the positive reviews for this book, I thought it was the perfect answer to helping me update my web copy skills -- turns out I should have been reading the negative reviews. This book teaches you how to sell like a truly slimy salesperson. Anyone who actually actively surfs the internet and is familiar with it will read her 'formulas' as just about as creepy as it gets, not to mention the kind of information one glazes over as blantant false advertising. Two examples of unsettling... more info
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