A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking.
This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message.
In clear, concise language, Brill teaches salespeople how to:
** speak their prospect's language ** use the opening to capture attention ** keep sentences and paragraphs short and punchy ** motivate the prospect to act-now! ** quickly mention the benefits that interest the prospect ** avoid language that sounds fancy, stilted, legalistic, or parental
The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!
Even some of the very best salespeople sometimes find that their powers of persuasion, which work well in person, fail to translate properly to the written word. Sales Letters That Sell, by business communication consultant Laura Brill, offers step-by-step instructions for solving that shortcoming by showing how to compose merchandising correspondence in a conversational tone that will "put prospects at ease, making them more comfortable--and more receptive to the pitch." Plenty of sample documents are included, as is an appendix detailing common grammar mistakes, techniques for improved proofreading, troublesome words, and useful facts.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Very useful book:
For me, as a beginner in sales and non-English native speaker, this book helped me quite a lot in writing sales letters to new customers. Before I knew only old-fashioned, boring phrases. And now I see that I improved quite a lot (especially when I am comparing them to my colleagues' who are still using the old style.)
Privacy policy: we don't collect information
about visitors except for the standard technical server logs. We don't send unsolicited emails. We don't
sell the information that we don't collect about you to anyone. When you follow
links to other sites, their privacy policies apply. Thanks for visiting!
