Although the internet has changed public relations and made it evergreen, public relations really hasn't changed that much. The purpose of public relations is to connect with your audience, give them news and information about your business, and connect with them in such a way they see your business favorably. The audience has changed. It used to be that when you wrote press releases, or created press kits, that you were trying to connect with the press, i.e. newspapers, TV, radio, etc. Now, although... more info
Write right!:
The Handbook for Public Relations Writings is one of the most practical books available for PR practitionners. Covering virtually all aspects of professional PR writing, the Handbook provides examples and tips for the new PR writer or a brush-up on technique for experienced communications leaders. It is also a solid resource for others outside of the PR field whose work involves writing for business purposes.
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