Fundamentals of Successful Newsletters: Everything You Need to Write, Design and Publish More Effective Newsletters
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Fundamentals of Successful Newsletters: Everything You Need to Write, Design and Publish More Effective Newsletters
Thomas Bivins identifies USA Today as a model, with its colorful banner, easy-to-follow page design, full-color photographs, inviting table of contents, and short articles. As FUNDAMENTALS OF SUCCESSFUL NEWSLETTERS guidelines, the author also points to simple graphic design, with boxes, sparingly appropriate illustrations or photographs, rules, tint blocks, and no more than two typefaces, used not only for getting out an entertaining or informative or persuasive message but also decoratively as initial... more info
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