Public Relations Workbook: Writing & Techniques

Editorial Review:

An ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

Public Relations -- From A to Z:

Public Relations Worktext: Writing and Techniques provides students of public relations and corporate communications with well-organized lessons in many of the major tasks expected of a communications professional -- from speechwriting and preparing news releases to writing effective newsletters and pitch letters to journalists.

The authors, who are recognized leaders in public relations education, provide readers with real-life examples of many of the techniques and tactics they highlight. For example,... more info

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