The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Great even for veteran writers:
Donna is a fountain of copywriting and DM knowledge. I've found her to be a great resource--and I've been an advertising writer for almost 30 years. Good stuff here.
Great Book for Direct Marketing:
This book covers mainly the topics direct mail (mail package, letter, response form ec.). It also covers topics like brochures, print ads and catalogs. But there are also some additional chapters on the radio ads and the internet (aka online media). The later one was highly stimulating and provoked a partial redo of the website I build as part of my work as a centermanager....
This is "must" reading for every aspiring copywriter:
Write on Target is filled with sound ideas and guidelines for direct marketing creatives. Frankly, I wish I had this information when I was starting out. It definitely belongs in every marketing library and right next to the computer of every copywriter!
An excellent book for anyone who wants to learn copywriting.:
Write On Target: The Direct Marketer's Copywriting Handbook by Donna Baier Stein and Floyd Kemske will give you an excellent understanding of what direct marketing copy is and isn't, how to write good copy, and how to tell good copy from bad.
I really liked it because it has lots of sound, practical advice, tips, and checklists. It also has many examples of real campaigns covering all types of direct marketing copy from letters and brochures to the hot topic of writing for online media such as Web sites.... more info
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