Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter Or Magazine)
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Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter Or Magazine)
Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: *raising start-up money *attracting the best help *choosing the right marketing strategies *creating a solid subscription base *building loyalty among readers and advertisers *competing effectively against even the biggest adversaries
The 3rd edition is completely updated and revised to focus on making a profit in a tight market, as well as the latest trends in online publishing. It also provides current examples of successful strategies and the latest industry statistics.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Very Helpful Book:
The condition could've been a little better but the overall condition was fine. I feel that it is a very well put how to book. It gives the tips that you need to succeed.
Geared towards those with significant means - rather than homebased publishers.:
I believe this book is best suited for those who have the means to pay for study groups, and pay a small to mid-sized in house staff. However, if you're like me, and you're winging it on your own, on a shoe string budget, there is little here to glean. For example: page 163 refers to 5 golf publications as reference points - each of which have circulations between 25,000 and 149,000. If your magazine will jump off with this sort of starting circulation - you've found your book. If you're like me and your... more info
Should be titled the "Bible of Start-Up Publishing"!:
Starting & Running a Successful Newsletter or Magazine should be on the desk or bookshelf of every would-be or early-stage publisher (maybe seasoned professionals as well)! I have read a number of other books on this subject and, from my point of view, Cheryl Woodard's thoughtful, direct and insightful work is easily the best I have come across. Not only is her past experience in starting 3 successful magazines clearly on display here, but Ms. Woodard has continued to bring the book up-to-date with... more info
An excellent pick for both general-interest and college-level libraries.:
If you're ready to become a publisher, it would be wise to head the experience of the co-founder of three very successful magazines in Starting & Running a Successful Newsletter or Magazine: it tells everything from how to find readers and stay ahead of the competition for their interest to understanding different circulation options, from newsstands to vendors, and learning how the entire distribution process works. This 5th updated edition explores web publishing and blogging, showing how to integrate... more info
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