The Food Service Professionals Guide to Restaurant Marketing & Advertising for Just a Few Dollars a Day (Food Service Professionals Guide to, 3.)

Editorial Review:

The books in this series from the editors of the "Food Service Professional" are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

Good Ideas:

This book has a lot of great ideas and gives you a good perspective of the restaurant consumer. However, if you're looking for a guide to put together a marketing plan or program, you'll find your inspiration here but nothing else to actually implement it.

Add this book to your library now!:

Amy Jorgensen, has taken what is sometimes a boring, seemingly pie in the sky topic and explained it in a short, easy to digest format. Bravo! I, like most people, am too busy to spend time reading long manuals, nor do I have the resources to pay professionals to do my marketing and advertising for me. This book is the answer for me.
The author reminds us of some very basic things in the food service business - obvious things like `take care of your customer' which we know, but sometimes forget. Thanks... more info

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