Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)

Editorial Review:

The books in this series from the editors of the "Food Service Professional" are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

This book is a MUST HAVE:

This book is a MUST HAVE for anyone looking for inexpensive methods to get promotion and publicity for a restaurant or any type of eatery. Tiffany Lambert has loaded this book with a treasure trove of easy, cheap techniques to get more customers into your establishment.
The joy of this book is in its simplicity. All too often industry publications are too technical and hard to understand. Also, it seems to this reader that much of what is out there about promotion and publicity requires substantial... more info

Worked for me!:

I bought this guide because I needed some innovative ideas for public relations without spending a fortune. Lambert really made it an easy read and I saw more results using her ideas than I have my own the past 10 years. Buy the book! Then don't be afraid to try out even the most insane sounding measures she suggests.

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