Building & Running a Successful Research Business: A Guide for the Independent Information Professional
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Building & Running a Successful Research Business: A Guide for the Independent Information Professional
Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right for you?" is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Not Very Encouraging:
Although this book contains a lot of interesting information, Mary Ellen Bates makes it clear that if you don't have a degree in library science or an extensive background in research you are pretty much wasting your time. I can appreciate her experience but she doesn't give much encouragement to those of us who don't have her background and/or connections. This is not a book for those looking to build a business from the ground up.
Very Comprehensive, Well-Written Guide:
Mary Ellen Bates has created a very well-written, informative work that covers all of the salient aspects of starting one's own information services business - including those that someone looking into the field would never even think to ask about. Ms. Bates' writing style has a personal feel that is at the same time very professional. Her personality as a no-nonsense, savvy, and yet friendly information services professional comes across on every page. The book really covers two important but somewhat... more info
An outstanding resource:
Mary Ellen Bates is an internationally-known presenter on business information and research topics, however in this book she talks not about where to find information, but about how to build a business doing just that. The book is practical, inspiration, and actionable, but also makes it clear that the life of an information entrepreneur is not for everyone. A great resource for those considering this career path, or those already in it who need a bit of professional, albeit friendly, coaching.
Many Pages, Minimal Useful Content:
There are a variety of approaches to starting a Research Business, and this book simply does little justice to providing business-smart content for doing just that. If you want to embark into a research business on your own, this might give you a vision but it will certainly not give you the business smarts you need to really start and manage your new business. Best to look into resources on starting a consulting business and other resources about starting any business. Best of luck. -... more info
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