Comprehensive Advice for Editors of Client/Customer Newsletter:
This book is geared mainly to editors of business newsletters that are distributed free to customers and clients. Readers of these publications haven't paid for a subscription, so they don't have to read it to protect an investment. The only incentive to read it is to learn how to make more money and/or comply with laws and regs. Editors of client/customer newsletters must build relationships with readers. The newsletter editor is an insider, a niche dweller, finely attuned to the informational needs... more info
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