Rarely has there been a How-To book with so much content:
This book effectively takes the reader from start to finish regarding the publishing process. Avery Cardoza is truly gifted in his ability to convey information. Though some of the data needs to be updated, the overall content is solid and time tested. Pertinent, enjoyable read.
All the information you need.:
Whether you're considering starting your own publishing company or you'd like to self-publish a book, this gives you absolutely all the information you could possibly need. From registering a company name and getting the ISBN to the actual layout and printing of the book, it's all there! I thought I'd have to buy several books to learn everything I'd need to do, but this ended up being the most comprehensive guide I could find. I ended up sending my book to a publisher instead of publishing it on my own,... more info
Great Job, Cardoza!:
This book has helped me to understand publishing and what it takes to start a company. Nothing is sugar-coated, and I really appreciated that. You learn where to go to get legally registered and how much everything will cost. When I went about starting my publishing company, everything was as Cardoza said it would be; no surprises. The book was interesting enough to be read within a couple of days, and it even had some humorous points. I would recommend this book to anyone interested in the publishing... more info
An upbeat and well-rounded introduction to publishing:
Avery Cardoza's book about publishing is a little more complete than many of the others out there.
It isn't written for authors who self-publish, but for entrepreneurs who want to start a book publishing company, though it's helpful to both.
His tone is upbeat and encouraging. He's a successful publisher himself, and he shows you how he did it. He has an excellent chapter on finding your niche in the book market and on evaluating the profit potential of each area of book publishing. He has great... more info
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