As well as guiding readers to the Web sites especially useful for fundraisers and teaching them how to use the Internet to research possible donors, this book also shows how fundraisers can adapt the techniques they have already mastered to the special requirements and advantages of the Internet.

Customer Reviews:

Avg. Customer Rating: 2.0 / 5.0

Out of date:

While I'm sure this was a good resources when it came out the material is now very out of date. This is a basic primer on why you should have a web site and how to use it. References to Compuserve are just one example of how old the information is.

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