A concise step-by-step guide to marketing your book. Complete with all the resources and references you need, including: defining and locating your target audience, the best places to distribute your book and creating a demand using publicity and promotion. Includes a section on the Internet.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Marketing can be complicated unless you have this book:
Marketing can be anything but simple until you understand the basic concepts. From test marketing to book sales this book has great information. Mark Ortman takes you through the entire process and gives great resources for each section along the way. This is the first book I read on marketing and still reference material from this book.
A wonderful resource:
I really enjoyed this book. It is easy to read and gives a writer great tips on marketing and publicity. I recommend this book highly. Rick FrishmanPres. Planned TV Arts (NYC)Co- author GUERRILLA PUBLICITY and GUERRILLA MARKETING FOR WRITERS
Concise information, well stated:
I'm currently working on two ideas for non-fiction books. One is about current use (and mis-use) of English, the other a book of quotations. I found this book to be very helpful. I liked that it put things in as concise a manner as possible, getting directly to the point. I'd recommend it to anyone who's into publishing, self-publishing or marketing of a book. By reading this first, you'll probably save yourself from making mistakes and wasting money on wrong turns. So, I'd say to check it out... more info
The advertising for this book misled me:
I bought this book as an author of fiction, hoping to get my first novel accepted by a publisher. The book seemed to be advertised for this purpose, so I bought it. I found it almost completely useless for my purposes, and my low rating of it reflects this.
The book may be very useful for other people. It's for someone who is doing the marketing of the book to the public. The advice for this may be great (I don't know as I'm not doing that). It also gives lists of resources which the marketer can use, but... more info
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