Alleviating Prepress Anxiety : How to Manage Your Print Projects for Savings, Schedule and Quality

Editorial Review:

Alleviating Prepress Anxiety: How to Manage Your Print Projects for Savings, Schedule and Quality teaches you the basics of working with designers and printers. It's all explained in a friendly writing style that helps you to identify your concept and audience, select appropriate vendors, implement your own type and design, and write effective print specifications. By the end of the book, you should feel more confident as you manage your projects for savings, schedule and quality!

This book teaches you to
· define concepts for printed projects
· choose design and print vendors wisely
· develop cost-effective production teams
· understand the basics of type and design
· select papers and colors
· write concise printing specifications

Includes an extensive glossary, over 40 reference tables and 18 "case studies."

Customer Reviews:

Avg. Customer Rating: 4.5 / 5.0

much needed info:

I'm in charge of producing a bi-monthly newsletter and I had no where to turn for this information. The lackeys at Staples weren't much help. THe organization where I was in charge of producing these newsletters had no one who knew anything about anything. THis book has been a godsend.

A valuable guide:

Alleviating Prepress Anxiety is a book for administrators who have been asked to produce corporate materials. If you have been placed in this role, and more and more administrators are finding themselves overseeing the production of brochures, catalogues, flyers, business cards, reports and training materials, there is a lot to learn and this book is an excellent primer. The lessons are also reasonably applicable to those who want to produce their own promotional materials, including self-published authors,... more info

I thought this was a great desktop and print primer.:

I think it's spcifically suited for the self publisher, small business owner, office manager or anyone who uses desktop publishing or coordinates graphic design and printing. It helped me save time, money and stress because I read it and referred to it over and over again.

I found it easy to read and packed with information. This book was written specifically for me, the layperson, not the professional graphic designer. It gives you tips, terminology and techniques you need to manage your print and design... more info

Not worth the money:

This is a rehash of what most pros already know. If you're brand new to a job requiring you to oversee print production, then it may be marginally useful. It would be better to buy your printer rep lunch and pick their brain.

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